MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via satellite. In contrast, digital services operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and online